Terry Cothran
Chief Pharmacy Officer Oklahoma Health Care Authority
During his 30 +-year career, Terry Cothran has had the opportunity to experience many aspects of pharmacy from Retail, Specialty, Managed Care, Academia and Government. Terry is currently Chief Pharmacy Officer for The Oklahoma Health Care Authority with direct oversight of the pharmacy benefits provided to over one million Oklahoma Medicaid members. In his current role he has an obligation to provide the best care possible to the Medicaid members of Oklahoma while being good stewards of the taxpayer’s dollars. This requires providing an efficient and quality product to the state of Oklahoma while operating under a limited budget. He was fortunate to be instrumental in Oklahoma being the first Medicaid state to obtain CMS approval and implement a Value-Based Contract (VBC) with a pharmaceutical manufacturer. He helped implement several other contracts over the years and continues to work with manufacturers to further this work.
Seminars
As next generation gene and cell therapies enter the market, outcomes-based reimbursement is emerging as a critical tool to align pricing with demonstrated clinical benefit. However, manufacturers continue to face significant challenges, from defining meaningful outcome measures to navigating payer expectations and evolving policy frameworks. This workshop offers a focused, strategic deep dive into how innovators can design feasible outcomes-based reimbursement models that build payer confidence and support sustainable patient access.
This workshop will gather experts to discuss:
- Understanding the strategic role of outcomes-based reimbursement in enabling timely access to high-cost advanced therapies
- Strengthening the data foundations and evidence required to engage effectively with payers
- Defining outcomes that are measurable, clinically meaningful, and operationally feasible to track
- Exploring operational challenges related to data collection, durability assessment, and real-world evidence generation
